We started insightfunnudge.life to slow the internet down — just a little.
Founded in 2019 by a behavioral economist and a former product designer, the studio grew out of a shared frustration: the most well-funded interfaces in the world were optimized to extract attention, not honor it. We thought there was another way to design.
A practice built on patience.
Most consultancies move at the speed of slide decks. We move at the speed of understanding. A typical engagement begins with two weeks of listening — to your team, your customers, and the data you don't usually look at. Only then do we propose anything.
It is not the fastest way to work. It is the way that produces interventions that outlive a single quarter.
Five quiet principles.
01 · Evidence is kind
Citing the study takes longer than guessing. It also respects everyone in the room.
02 · Friction can be care
A pause before a costly decision is a gift, not a bug. Design accordingly.
03 · Defaults are ethics
Whatever you pre-select is what most people will choose. Choose with conscience.
04 · Measure what matters
Conversion is a signal. Regret is a signal. Renewal is a signal. Use all three.
05 · Less, finished well
We would rather ship one careful experiment than five hurried ones.
A small studio, on purpose.
